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Board of Directors

Our Board of Directors is made up of industry leaders in Education, Business, and our Local Community. A range of view points has been gathered to help lead and guide SMARTlab, ensuring that innovation and change are always at the forefront of every decision we make. What worked yesterday must evolve and change to meet the exponential growth we face tomorrow. 

Co-Founder SMARTlab Director (Ireland, UK and International) UCD Chair of Creative Technology Innovation, Professor of Education (Design for Inclusion), Executive of the Innovation Academy

Lizbeth Goodman is Chair of Creative Technology Innovation and Full Professor of Inclusive Design  for Education at University College Dublin (Ireland), where she directs the Inclusive Design Research  Centre of Ireland at UCD (IDRC) within the College of Engineering and Architecture, in collaboration  with SMARTlab. She is Programme Director for the Thematic PhD in the College of E&A. She has  held a Personal Chair in Creative Technology Innovation, with a focus on practice-based research into  the future of Inclusive Interdisciplinary Research and Education, since 2005. She is also Director of  Equality, Diversity and Inclusion for MME at UCD. 

She currently Chairs the Women in Science, Technology and Innovation taskforce for the AERAP  programme of the European commission and parliament. She recently served as Academic Chair of  the Marie Curie ASSISTID Programme for the DOCTRID Research Institute: the first top tier research  institute bridging the Republic and Northern Ireland. Also, on behalf of UCD and the national  universities network, she was elected to Chair the Social Sciences Panel of the Royal Irish Academy in  2012.  

Directing Research for the Future of Higher Education:  

Previously, she was Director of Research for Futurelab – Lord David Puttnam’s thinktank for the  future of Education in the UK- and served in that capacity on the Prime Minister’s SHINE Panel.  Futurelab brought the most innovative teachers our of schools, trained them as researchers and  creative technologists, and worked in close cooperation with the Parliamentary Working Group on  Education, BECTA and the linked policy making departments of UK government, as well as with the  National Endowment for Science, Technology and the Arts. She led Futurelab’s research through a  time of radical change in the funding of research and education in the UK (2008-10).  

With my extensive entrepreneurial background, I'm thrilled to begin a new and exciting opportunity with the Niagara Parks Commission.


As Senior Director, Business Development I lead the development and implementation of the strategic plan for growth and oversee operations for all of the attractions, golf courses, full-serve and quick-serve culinary offerings and multi-locations of retail. I also work with the key staff and stakeholders to ensure the NPC continues to deliver exceptional guest experiences and continues to build efficiencies in day-to-day operations.


It is an exciting time to be joining the NPC and I enjoy contributing to its success and being part of the stewardship team for Canada's iconic natural wonder.

With more than two decades experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized expert, author and speaker on customer loyalty and marketing. As former President and CEO of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, he leverages the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences.

An insightful and engaging keynote speaker, Bryan has presented in North and South America, Europe and Asia at such well-known events as Loyalty World, Card Forum and the Economic Club of Canada. He also is a frequent speaker at conferences hosted by the Direct Marketing Association and the Canadian Marketing Association.

In May 2012 Bryan published The Loyalty Leap: Turning Customer Information into Customer Intimacy. The bestselling book draws on Bryan’s first-hand experience in building emotional loyalty in an information age and details strategies for building unwavering customer loyalty while also navigating the minefields of privacy. In July 2013, Bryan published a companion e-book titled The Loyalty Leap for B2B to address the specific needs of business-to-business marketers.




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